We were micro roasters who couldn’t find the green coffee we wanted.
So we built Geen.
The specialty coffee world wasn’t built for us
We started as home roasters with an Aillio Bullet and a growing obsession. We wanted the same coffees that top roasters work with — traceable, high-scoring, fresh-crop lots from named farms. But the industry had a problem:
Minimum orders of 30 or 60 kg. Spec sheets that didn’t exist or arrived weeks late. No roast guidance. No community. The message was clear: this isn’t for you.
We disagreed.
From kitchen counter to origin
A small team of friends, an Aillio Bullet, and a kitchen that permanently smelled of first crack. We fell in love with the craft but hit a wall when sourcing green coffee in small quantities with real information.
60 kg minimum orders. No spec sheets. Generic descriptions like “fruity, balanced.” We spent more time hunting for decent green coffee than actually roasting it. There had to be a better way.
If we couldn’t find the coffee we wanted, we’d go find it ourselves. First trip to origin: cupping at farms, meeting producers, understanding terroir first-hand. We came back with 200 kg of exceptional coffee — and an idea.
We shared samples with fellow micro roasters. The response was immediate: where did you get this? Can I buy a kilo? Do you have the spec sheet? It turned out hundreds of roasters across the EU had the same frustration.
Geen launched as the